Privacy Policy

The aim of this privacy policy is to provide an overview of the privacy practices exercised by M2Catalyst, LLC (“M2,” “we,” “us,” or “our”), with respect to our Services (services offered by us including our websites, mobile applications, and data we collect through mobile applications operated by third parties who have implemented our Software Development Kit (SDK)), unless the terms and conditions or privacy policy accompanying an individual Service indicates otherwise. M2Catalyst is the data controller for the personal data collected through its Services.

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We want you to understand our policies and practices when it comes to how we collect, use, and share your information. Your privacy is important to us. We are dedicated to protecting your personal information and informing you about how we use it.

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By using any of our Services, you hereby agree with the practices set out in this Privacy Policy.

What Information Does M2 Obtain and How Is It Used?

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Information You Provide

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Some of our Services require you to provide us with personal information such as your name and email address when you choose to contact us. We require this information in order to respond to your inquiries. IP address may be collected from website logging. Name, email address, and external IP address are not collected automatically from any of our mobile applications.

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Collected Information

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Our purpose in collecting data is to evaluate device performance when connected to mobile or Wi-Fi networks.  Upon granting consent to the host application and permissions, the information collected by our SDK includes, but is not limited to, device model, device OS level, device location, device identifiers, network type, network operator, mobile network information (signal strength and quality), connected cell identifiers, and Wi-Fi network information. Based on the permission level granted, such information may be collected both when you are using the host application and when the host application is closed. We use the collected information for the administration and operation of our Services, and to support the general improvement of mobile network systems.

Device information (such as model and OS level) and device identifiers (including a resettable device identifier and universally unique identifier) are processed to maintain and improve the quality of our Services based on legitimate interest. The device identifiers are assigned to the host application by our SDK upon application installation and consent being granted. Identifiers are unique to each host application on a particular device. 

Advertising identifiers (including the Google Advertising ID) are processed for marketing purposes based on user consent. The Google Advertising ID is a unique, user-resettable, and user-deletable ID for advertising, provided by Google Play services. When we collect your Google Advertising ID, we use it in compliance with Google’s Android Advertising ID terms. 

We also use cookies on our websites to permit us to recognize users and avoid repetitive requests for the same information.

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Data is periodically transmitted to external services to help us improve our Services.

How May M2 Disclose Collected Information?

We may share data collected through our Services with third parties:

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• As required by law, such as to comply with a subpoena, or similar legal process;
• When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
• Who are trusted service providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement;
• If M2Catalyst, LLC is involved in a merger, acquisition, or sale of all or a portion of any of our Services, In such a case, you will be notified via a notification sent to your mobile device, through email, and/or a prominent notice on any related Service of any change in ownership or uses of this information, as well as any choices you may have regarding this information;
• Through the sale or license of this information to customers, or the provision of this information to prospective customers, all in the ordinary course of our business.

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Analytics and Tracking

We use third-party analytics tools and tracking technologies to help us understand how our Services are being used, thus enabling us to make better business and marketing decisions. These third-party tools use cookies and persistent device identifiers to collect and store information including, but not limited to, time of visit, pages visited, time spent on each page, unique device ID, and type of operating system used.

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Google Analytics is the primary analytics provider we use. You can click the following links to find out how Google Analytics uses data and how to opt out of Google Analytics.​

Third-Party SDKs

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Our mobile applications may incorporate third-party SDKs that collect and process certain types of data to provide enhanced features and functionality. The data collected by these SDKs is processed according to their respective privacy policies, and we encourage you to review these policies to understand how your data is handled by third-party providers. These third-party SDKs may collect data such as:

• Device Information: Model, operating system, device identifier.
• Usage Data: App usage statistics, user interactions.
• Location Data: Geolocation information, if applicable.

List of Third-Party SDKs

Google Analytics     

• Purpose: To analyze user interactions and improve the app experience.
• Data Collected: Device information, usage data, and location data.
• Privacy Policy: Google Analytics Privacy Policy
  
  

AdMob     

• Purpose: To serve relevant advertisements to users.
• Data Collected: Device information, usage data, advertising ID.
• Privacy Policy: AdMob Privacy Policy

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Global Data Transfers

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Our headquarters is in the United States and information we collect from you will be processed in the United States.

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Individuals in the EEA and UK:

Our legal bases for processing Personal Data depends on the Personal Data concerned and the context in which we process it.  We process Personal Data from you where we need it to perform a contract with you (Art. 6(1)(b)), where the processing is in our legitimate interests (including the purposes described in this Privacy Notice) (Art. 6(1)(f)), where the processing is necessary for us to meet our applicable legal obligations (Art. 6(1)(c), or if we otherwise have your consent (Art. 6(1)(a)). 

The United States has not received a finding of “adequacy” from the European Union under Article 45 of the GDPR/UK GDPR. We rely on derogations for specific situations set forth in Article 49 of the GDPR/UK GDPR in order to transfer your personal information across international borders. In particular, we collect and transfer personal information outside of the EU or UK only: (i) with your consent; or (ii) to perform a contract with you; or (iii) to fulfill other compelling legitimate interests in a manner that does not outweigh your rights and freedoms.

To the extent required by law, we provide you with (i) reasonable access to the personal information collected through our Services, and (ii) the ability to review, correct, export, suspend processing, or delete personal information. These functions will either be available within your Service(s), or you can contact us at info@m2catalyst.com to submit a request. We may need to obtain or confirm certain personal information in order to accommodate your request. We will not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

You have the right to lodge a complaint with a supervisory authority if you believe we have processed your personal data in a manner inconsistent with your privacy rights. If this is the case, we kindly request that you contact us first so that we may address your concern.

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​What Are My Opt-Out Rights?

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You can suspend the collection of geolocation information by changing your device, application, or browser settings.

Our websites do not respond to “Do Not Track” signals.

You can permanently stop all collection of information from our Services simply by uninstalling (if such Service is a mobile application installed on your device), or discontinuing use (if such Service is a website or related service). For uninstalling, you may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

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Data Retention

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We retain your data for as long as needed : (i) to conduct business with you; or (ii) as needed for the purposes outlined in this Privacy Policy or at the time of collection; or (iii) as necessary to comply with our legal obligations, resolve disputes, and enforce any agreements.

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Children

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We do not use any of our Services to knowingly solicit data from or market to children as defined by applicable law. If you believe that we have inadvertently collected information from a child, please contact us so we can promptly obtain parental/guardian consent or delete the information.

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Security

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We provide commercially reasonable physical, electronic, and procedural safeguards to protect information we process and maintain. Please be aware that although we endeavor to provide reasonable security for information we process and maintain, no security system can guarantee 100% security. As a result, we cannot guarantee the security of any information transmitted to us and cannot be responsible for the theft, destruction, misuse, unauthorized access, alteration, or inadvertent disclosure of your information.

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Third-Party Links

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Our Services may contain links to other websites or mobile applications. We are not responsible for the privacy practices of other websites or mobile applications. When you leave any of our Services, we encourage you to read the privacy statements of each and every website or mobile application that collects personally identifiable information. Your browsing and interaction on any other website or mobile application, including those that have a link on any of our Services, is subject to that website’s or mobile application’s own rules and policies.

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Third-Party Activities

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Our Services may also include features such as plug-ins or widgets operated by third parties not owned or controlled by us. Third parties may use these features to collect information such as your IP address and the pages you visit on our Services. Similar to outside links in the previous section, we do not control or have access to the cookies, similar technologies, or other features used by these third parties, and their activities are covered by their own privacy policies and terms of service, which we recommend that you review.

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Changes

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We may update this Privacy Policy to reflect changes in our privacy practices. We will notify you of any non-material changes to our Privacy Policy by posting the new Privacy Policy on www.m2catalyst.com. We will highlight that changes have been made to this Privacy Policy by indicating at the bottom of the Privacy Policy the date it was last updated. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes. Where changes to our privacy policy are material, we will notify you in accordance with applicable law.

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Contact us

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If you have any questions about this privacy statement, or about the practices of M2, please contact our data protection officer at info@m2catalyst.com.

Last updated August 1st, 2024

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