Last updated May 24, 2018


Welcome. The aim of this privacy policy is to provide an overview of the privacy practices exercised by M2Catalyst, LLC (“M2,” “we,” “us,” or “our”), with respect to our Services (services offered by us including our mobile applications, websites, and related services), unless the terms and conditions or privacy policy accompanying an individual Service indicate otherwise. M2Catalyst is the data controller for the personal data collected through its Services.

We want you to understand our policies and practices when it comes to how we collect, use, and share your information. Your privacy is important to us. We are dedicated to protecting your personal information and informing you about how we use it.

By using any of our Services, you hereby agree with the practices set out in this Privacy Policy.

What information does M2 obtain and how is it used?

Information You Provide

Some of our Services require you to provide us with personal information such as your name and email address when you choose to contact us. We require this information in order to respond to your inquiries.

Automatically Collected Information

We gather certain information automatically from our Services including, but not limited to, the model of mobile device you use, your unique device identifier, the Google Advertising ID, device location, the mobile network (mobile carrier) you use, app usage and installation and uninstallation rates, language, mobile application resource information, IP address, device battery information, and Wi-Fi network information. We use the collected information for the administration and operation of our Services and to generally improve the overall quality of your experience. We also use cookies to permit us to recognize users and avoid repetitive requests for the same information.

Data is periodically transmitted to external services to help us improve our Services. We will share data collected through our Services with third parties only in the ways that are described in this Privacy Policy.

We may disclose Automatically Collected Information:

We work with analytics companies such as Google and Flurry to help us understand how our Services are being used, such as the frequency and duration of usage.

Legal Bases for Processing

We collect and process personal data about you with your consent, as part of a contractual agreement with you, and as necessary to provide our Services to you, operate our business, meet our contractual and legal obligations, protect the security of our Services, and fulfill our other legitimate interests.

Global Data Transfers

Our headquarters is in the United States and information we collect from you will be processed in the United States.

Individuals in the EEA: The United States has not received a finding of “adequacy” from the European Union under Article 45 of the GDPR. We rely on derogations for specific situations set forth in Article 49 of the GDPR in order to transfer your personal information across international borders. In particular, we collect and transfer personal information outside of the EU only: (i) with your consent; (ii) to perform a contract with you; or (iii) to fulfill other compelling legitimate interests in a manner that does not outweigh your rights and freedoms.

What are my opt-out rights?

You can suspend the collection of geolocation information by changing your device, application, or browser settings.

Our websites do not respond to “Do Not Track” signals.

You can permanently stop all collection of information from our Services simply by uninstalling (if such Service is a mobile application installed on your device), or discontinuing use (if such Service is a website or related service). For uninstalling, you may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

Individuals in the EEA: To the extent required by law, we provide you with (i) reasonable access to the personal information collected through our Services, and (ii) the ability to correct, export, suspend processing, or delete personal information. These functions will either be available within your Service(s), or you can contact us at to submit a request.

Data Retention

We may use the information collected for the purposes of building anonymous data profiles. We retain your data for as long as needed: (i) to conduct business with you; (ii) as needed for the purposes outlined in this Privacy Policy or at the time of collection; or (iii) as necessary to comply with our legal obligations, resolve disputes, and enforce any agreements.


We do not use any of our Services to knowingly solicit data from or market to children as defined by applicable law. If you believe that we have inadvertently collected information from a child, please contact us so we can promptly obtain parental/guardian consent or delete the information.


We provide commercially reasonable physical, electronic, and procedural safeguards to protect information we process and maintain. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can guarantee 100% security. As a result, we cannot guarantee the security of any information transmitted to us and cannot be responsible for the theft, destruction, misuse, unauthorized access, alteration, or inadvertent disclosure of your information.

Third Party Links

Our Services may contain links to other websites or mobile applications. We are not responsible for the privacy practices of other websites or mobile applications. When you leave any of our Services, we encourage you to read the privacy statements of each and every website or mobile application that collects personally identifiable information. Your browsing and interaction on any other website or mobile application, including those that have a link on any of our Services, is subject to that website’s or mobile application’s own rules and policies.

Third-Party Activities

Our Services may also include features such as plug-ins or widgets operated by third parties not owned or controlled by us. Third parties may use these features to collect information like your IP address and the pages you visit on our Services. Similar to outside links in the previous section, we do not control or have access to the cookies, similar technologies, or other features used by these third parties, and their activities are covered by their own privacy policies and terms of service, which we recommend that you review.


We may update this Privacy Policy to reflect changes in our privacy practices. We will notify you of any non-material changes to our Privacy Policy by posting the new Privacy Policy on We will highlight that changes have been made to this Privacy Policy by indicating at the top of the Privacy Policy the date it was last updated. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes. Where changes to our privacy policy are material, we will notify you by email or an alert within our Services.

Contact us

If you have any questions about this privacy statement, or about the practices of M2, please contact our data protection officer at

Individuals in the EEA: You have the right to lodge a complaint with a supervisory authority if you believe we have processed your personal data in a manner inconsistent with your privacy rights. We kindly request that you contact us first so that we may address your concern.